China’s cosmetics market is experiencing an unprecedented boom, positioning itself as a formidable global player. The country’s beauty and personal care sector is projected to reach a staggering US$78 billion in revenue by 2025.

These figures solidify China’s position as the second-largest beauty market in the world, trailing only the United States. Remarkably, within the Asia-Pacific region, China is poised to drive nearly 70 percent of the growth in the regional beauty and personal care market up until 2025.

We discuss the factors fueling the rapid expansion of China’s beauty market, examine key consumer trends, and provide valuable insights for businesses seeking growth in this area.

Market overview

The beauty and personal care industry caters to consumer goods for cosmetics and body care. These include cosmetics for the face, lips, skin care products, fragrances, and personal care products, such as hair care, deodorants and shaving products, and beauty tech.

Based on Statista’s Market Insight, the beauty and personal care market in China is forecast to reach a substantial revenue of US$60.7 billion by 2023, with a projected compound annual growth rate (CAGR) of 5.03 percent between 2023 and 2028.

Specifically, the cosmetics segment is expected to play a significant role, with its revenue expected to exceed US$15 billion in 2023 and further increase to US$21.39 billion by 2028.